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UI Designer
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Online store app & web page
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Visual identity, design system, user flow, navigation structure, high-fidelity prototype
OVI is a curated marketplace that brings together design objects, creators, and home inspiration.
The project explores how users can discover products through visual storytelling, room sets, material-driven exploration, and creator-led stores.
Problem
Most online stores feel overwhelming: cluttered layouts, endless scrolling, and little connection to what design truly means. For users who value beauty, function, and simplicity, the experience lacks intention and clarity, turning thoughtful design into a routine transaction.
Solution
OVI reimagines online shopping as a calm, curated space. Through clean visuals, smart discovery tools, and meaningful editorial content, it helps users find products effortlessly while celebrating design as part of everyday life — simple, functional, and human.
Insights
Users rely heavily on visual context to make purchase decisions.
Users often discover creators and curated objects through social media
They want to filter by very intuitive categories (style, room, material).
They appreciate quick understanding of what’s “new” or trending.
Core paths
Explore
A more traditional but simplified way to browse.
Collections
Curated environments where every product can be opened, saved or purchased.
Scan
Find similar objects instantly using image recognition.
The Journal
Short stories and material insights that explore the beauty and purpose behind thoughtful design.
Creator’s stores
Curated selections from designers and tastemakers, showcasing objects through their unique vision.
