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UX/UI Designer
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Location Based Recommendations Web App
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Research, personas, JTBD, information architecture, wireframes, usability testing, visual design, design system, and high-fidelity prototype.
Moopa is a concept app designed to help people decide what to do based on how they feel.
Instead of browsing endless lists or generic suggestions, Moopa creates personalized, mood-driven plans supported by real community input.
Problem
People want plans that match their vibe, but most apps only show endless lists. This makes deciding what to do confusing and time-consuming. Users need mood-based, curated suggestions that take the pressure off choosing.
Solution
Moopa turns feelings into personalized journeys by combining mood selection, smart filters, and location-based suggestions. It delivers clear, curated plans that reduce decision fatigue and guide the user through their ideal experience.
Insights
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Users trust authentic and real experiences more than generic or commercialized content.
Authenticity > Commercial
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People have different planning styles, from spontaneous decisions to structured journeys.
Different Planning Styles
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Visuals and community input (real photos + reviews) strongly influence trust and engagement.
Visuals & Community Matter
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Trending places and quick getaway ideas trigger curiosity and FOMO, increasing motivation to explore.
FOMO Drives Engagement
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Users often make decisions based on their current mood, making emotional context a natural entry point.
Mood = Entry Point
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The onboarding process needs to be quick and intuitive, with both automatic and manual location options.
Easy Onboarding
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Clear guidance on where to start helps reduce confusion and encourages immediate engagement.
Clarity First
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Giving users control — such as swapping or randomizing suggestions — increases satisfaction and ownership.
Control = Ownership
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The experience must be responsive and consistent across different devices.
Responsive by Default
Core paths
Mood
Suggestions that start with how the user’s feel, not just where they are.
Special Journey
Curated, multi-step experiences that guide users through a complete plan.
Community
Real people sharing real spots, making recommendations feel authentic and trustworthy.
