UX/UI & Brand Designer
Mobile ordering app
User research · Competitive analysis · UX/UI design · Branding · Prototyping · Usability testing

Brown Bakery is a mobile ordering experience designed for a bakery in Buenos Aires. The app allows customers to discover products, explore offers, check ingredients, place orders for delivery or pickup, and track their order in real time. A bakery experience made simple, visual, and convenient.

Problem

Buying bakery products regularly can involve more decisions than it seems. Users wanted affordable options without compromising on quality, while others needed clearer information about ingredients and dietary restrictions. Research also revealed that ordering experiences needed to feel faster, simpler, and more flexible.

Solution

A dedicated bakery app that brings products, prices, ingredients, offers, and ordering options into one visual experience. The interface prioritizes product discovery while giving users quick access to filters, dietary information, delivery or pickup options, and order tracking — reducing the amount of effort required to move from browsing to purchase.

Insights

Affordability shapes everyday choices.

For users purchasing food regularly, price and promotions were an important part of deciding what to buy. Offers therefore became a prominent part of the browsing experience rather than a secondary feature.

Ingredients need to be visible before purchase.

Some users prioritized product quality and needed to understand what they were buying because of allergies or dietary restrictions. Product pages were designed to make ingredients easier to identify alongside imagery and pricing.

Convenience goes beyond a fast checkout.

AI-driven suggestions are essential for building and maintaining healthier habits.

Core paths

The home experience was designed around quick product discovery, with categories, offers, search, and frequently used filters available from the start.